An effigy of Elon Musk is seen on a cell gadget with the X and Twitter logos within the background on this picture illustration on 23 July, 2023 in Warsaw, Poland.
Jonathan Raa | Nurphoto | Getty Photos
Twitter proprietor Elon Musk formally modified the corporate’s well-known chicken emblem to an “X” on Monday as a part of a sweeping rebrand he introduced on the social media website over the weekend.
Musk, who acquired the platform for $44 billion late final 12 months, wrote in a publish Sunday that the corporate would quickly “bid adieu to the twitter model and, steadily, all of the birds.” As of Monday, the area X.com directs customers to Twitter’s homepage, although Twitter.com additionally stays stay. Branding within the cell app has not modified for a lot of customers but.
The transition from Twitter to X displays Musk’s imaginative and prescient to show the platform into what he has known as an “all the pieces app.” Twitter CEO Linda Yaccarino wrote in a publish Sunday that X can be “centered in audio, video, messaging, funds/banking.” She added that the platform can even be powered by synthetic intelligence.
The corporate first started its transition to X in April, when the identify of Twitter Inc. modified to X Corp., in keeping with court docket filings.
Musk, who serves as govt chairman and CTO of the corporate, mentioned Monday that tweets will now be known as “x’s,” although when requested about what retweets can be known as, he wrote that the “idea needs to be rethought.”
He shared a photograph of the X emblem projected onto the corporate’s headquarters Monday.
The Tesla CEO tweeted Sunday that he likes the letter “x,” and his affinity for it is not new, in keeping with his different enterprise ventures. SpaceX, Musk’s rocket producer, additionally options an X as its emblem, and Musk not too long ago launched a brand new synthetic intelligence startup known as xAI, with the lofty objective to “perceive the true nature of the universe.”
Musk additionally based X.com earlier than it merged with Confinity and rebranded to PayPal in 2001. He repurchased the area from PayPal in 2017.