Whereas TikTok continues dominating the social media house because the fastest-growing app out there’s historical past, its sister app, Douyin, stays the key cash spinner for Chinese language tech big ByteDance.
In accordance with information introduced by OnlyAccounts.io, because the highest-grossing iPhone app globally, Douyin grossed $372 million in July or almost 30% greater than TikTok.
Douyin Grossed 4x extra Income than YouTube and 5x greater than Tinder
Launched in 2016, earlier than TikTok, Douyin immediately turned a viral sensation in China. The app was initially created for sharing music movies, and its highly effective algorithm turned the muse for TikTok.
Beijing-based tech big ByteDance owns each apps, and although comparable, they play by starkly completely different guidelines. Furthermore, content material creators widespread on Douyin are unknown outdoors China, and vice versa. Globally widespread TikTok accounts don’t have any followers in China. On prime of that, Douyin rakes much more income by way of in-app tipping and livestreaming.
In accordance with Statista and AppTweak information, Douyin was the top-grossing iPhone app worldwide, producing roughly $372 million in income in July. TikTok intently adopted, with $324 million in income that month. Japanese comedian studying app Piccoma got here in third, with over $228 million in income. Honor of Kings and Tencent Movies adopted, with roughly $165 million in revenues from iPhone customers.
Douyin’s month-to-month income is much more spectacular when in comparison with different apps within the social media house. YouTube grossed $89 million within the App Retailer the identical month, or 4 occasions lower than Douyin. Statistics present that the month-to-month income of ByteDance’s video-sharing app was additionally 5 occasions that of Tinder, which grossed roughly $72 million within the App Retailer in July.
The World’s Fifth Largest Social Media Platform with 715 Million Customers
Douyin’s spectacular income figures end result from its continually rising consumer base. In accordance with the Digital 2023 International Overview Report, the app hit a whopping 715 million customers this yr, rating because the fifth-largest social media platform globally, behind Fb, YouTube, Instagram, and TikTok.
That places the Chinese language short-video app far forward of different prime social media platforms. As compared, Snapchat hit 635 million customers in 2023, or 40 million lower than Douyin, whereas Twitter had virtually 160 million much less customers, or 556 million as of this yr.
