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Get to Know Africa > Private: Blog > World News > Celeb Marketing campaign Shines Highlight on New Zealand Hen Contest
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Celeb Marketing campaign Shines Highlight on New Zealand Hen Contest

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Last updated: 2023/11/17 at 4:18 PM
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Celebrity Campaign Shines Spotlight on New Zealand Bird Contest
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Like so many trendy elections, the ballot to resolve New Zealand’s favourite chicken has, in previous years, been beset by accusations of vote rigging, international affect and debates about candidates’ eligibility.

However this yr, the Hen of the Century contest has skilled its greatest controversy but. The polling verification system was overwhelmed with an inflow of votes after the American comic John Oliver ran a self-described “alarmingly aggressive” marketing campaign for the little-known pūteketeke — also referred to as the Australasian crested grebe — which he described as “bizarre puking birds with colourful mullets.”

Mr. Oliver paid for billboard ads in quite a lot of nations together with New Zealand, France, Japan and the USA, encouraging residents to vote within the ballot — which isn’t restricted to New Zealanders.

“That is what democracy is all about: America interfering in international elections,” Mr. Oliver mentioned on his weekly present, “Final Week Tonight.” He additionally highlighted a number of the distinctive traits of the species, together with carrying their younger on their again and a mating dance by which “they each seize a clump of moist grass and chest bump one another earlier than standing round uncertain of what to do subsequent.”

On Wednesday, Forest and Hen, the nonprofit that runs the competition, introduced that the pūteketeke had received with over 290,000 votes — over 24 occasions extra votes than the runner-up.

The ballot has run since 2005 and is a testomony to New Zealanders’ love for his or her native birds — a lot of that are distinctive to the nation and are below risk from launched species. Final yr, the competition acquired almost 52,000 votes, in comparison with this yr’s 350,000.

The abroad interference ruffled some feathers regionally, with one firm decrying it as tantamount to Russian interference in U.S. elections. And with the pūteketeke little recognized even inside New Zealand — “likelihood is, particularly in the event you stay within the north, you’ve by no means heard of it,” in keeping with an article from the native media outlet RNZ, referring to the nation’s North Island — its victory has baffled even a few of its greatest home supporters.

“Beneath regular circumstances, we might not have come anyplace close to turning into Hen of the 12 months or Hen of the Century,” mentioned John Darby, a retired zoologist who has performed a key position in serving to the species recuperate over the previous decade.

“In some methods it’s somewhat good, however I really feel a bit responsible,” he mentioned. “There’s so many different birds, probably a few of them extra deserving.” He cited as examples the kiwi, New Zealand’s nationwide chicken and the runner-up of the ballot, or endangered species whose conservation efforts could be bolstered by the next profile.

Though the pūteketeke can also be a threatened species, its numbers have steadily grown due to a concentrated effort from conservationists. New Zealand is dwelling to about 1,000 of them — up from 200 within the Nineteen Eighties. “We now have an affordable understanding of the conservation wants of the species, and a program,” Mr. Darby mentioned.

He defined that the chicken vomits as a result of “it’s a fish-eating chicken, but the power of it to eat fish with bones with out injuring itself is proscribed.” To stop harm, it swallows its personal feathers to line its digestive system, finally forming pellets which might be regurgitated.

Due to the way in which its legs are located, the pūteketeke successfully can’t stroll on land and builds floating nests on lakes. In contrast to different birds that brood their younger by crouching over them, the pūteketeke carries its offspring on its again in order that, Mr. Darby believes, if there’s a risk to the dad and mom, “they’re able to merely fall off the nest with their chicks to the protection of the lake.”

Along with threats from predators and habitat clearing, the birds’ floating nests have been susceptible to the rise and fall of lake ranges, Mr. Darby mentioned. In 2013, he began constructing a floating nest platform on an area lake, hoping it could present a safer breeding place, a transfer that’s now credited as a key initiative that helped the chicken inhabitants recuperate.

Now for this week’s tales:


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