Apple CEO Tim Cook dinner attends the Wonderlust occasion on the firm’s headquarters in Cupertino, California, on Sept. 12, 2023.
Loren Elliott | Reuters
Apple CEO Tim Cook dinner teased that Apple could have a synthetic intelligence announcement later this yr throughout a name with analysts after the corporate reported fiscal first-quarter earnings.
Whereas Cook dinner’s remarks on Thursday didn’t embrace many particulars, they did point out that Apple needs to compete with Microsoft, Google, Amazon, OpenAI and different know-how firms engaged on cutting-edge AI fashions that may generate textual content and pictures.
“As we glance forward, we are going to proceed to spend money on these and different applied sciences that may form the longer term,” Cook dinner mentioned throughout a name with analysts. “That features synthetic intelligence the place we proceed to spend an incredible quantity of effort and time, and we’re excited to share the main points of our ongoing work in that area later this yr.”
Generative AI began drawing vital consideration from know-how firms and traders beginning in 2022, after OpenAI launched ChatGPT and picture mills quickly improved. Apple didn’t announce a complicated AI mannequin final yr, though the corporate has lengthy invested in comparable machine studying know-how in its chips and software program, which may, for instance, establish individuals or pets inside images.
Apple sometimes publicizes new software program in June at its annual developer’s convention, WWDC. Final yr, the corporate introduced an autocorrect characteristic for the iPhone keyboard primarily based on a transformer-based language mannequin, which shares the identical underlying know-how as GPT. However Apple by no means used the phrase “synthetic intelligence” in the course of the presentation, preferring the extra educational time period “machine studying.”
“Let me simply say that I believe there’s an enormous alternative for Apple with Gen AI and AI, with out moving into extra particulars and getting out in entrance of myself,” Cook dinner mentioned.
Do not miss these tales from CNBC PRO:
