Backpack Statistics [2024]: Client, Product & Progress Information

As extra persons are shopping for backpacks for a wide range of makes use of, the business is changing into extra aggressive, with manufacturers vying for market share.

Just a few manufacturers, like JanSport, have develop into family names, however many smaller startups are starting to make critical inroads out there.

Listed here are the important thing backpack model statistics from our analysis.

Prime Backpack Manufacturers by Google Search Quantity

One approach to examine the highest backpack manufacturers is by search quantity. Whereas this isn’t an ideal metric for income or variety of backpacks bought, it’s an correct approach to gauge the curiosity and model consciousness in a selected model.

I did in-depth Google search evaluation to search out the manufacturers with the best search quantity on Google. As a result of lots of the manufacturers promote extra merchandise than simply backpacks (like Nike, for whom backpacks are merely an adjunct product), I used search phrases that embody the phrase “backpack” or “backpacks” (whichever ranked larger).

The desk beneath exhibits the highest 20 backpack manufacturers rated by Google search quantity.

Apparently, of the highest 10 manufacturers by search quantity, solely 3 specialize particularly in backpacks. Lots of the high manufacturers are attire firms which have constructed out backpack product traces (Nike, Lululemon, and Adidas).

Inside this high 20 listing, there’s a variety of journey, city, and outside manufacturers.

The undisputed chief of the pack is JanSport, which has greater than double the search quantity of Nike backpacks in second place. This is sensible should you’ve spent a lot time in a college or faculty campus and paid consideration to the backpack manufacturers. That little JanSport patch is in all places.

Prime Backpack Manufacturers by Class

Backpacks might be divided into three broad classes: on a regular basis backpacks (which incorporates college, laptop computer, and commuting baggage), journey backpacks, and outside backpacks. The desk beneath exhibits the 5 hottest manufacturers in every class.

Notice that The North Face seems in each the on a regular basis and outside backpack lists. Whereas The North Face initially began as an out of doors gear firm, it has broadened its product vary to incorporate a wide range of day by day carry backpacks for college, commuting, journey, and laptop computer carry. This introduced the model extra into the mainstream.

It’s additionally value noticing that JanSport and The North Face are each owned by the identical father or mother firm: VF, which additionally controls Timberland and Eastpak. Between its various manufacturers, VF accounts for 55% of backpack gross sales within the US, in accordance with the New York Instances.

Backpack Model Manufacturing unit Areas

I analyzed 82 of the world’s hottest backpack manufacturers to search out their manufacturing unit places and see how backpack manufacturing is distributed across the globe. Some manufacturers personal a single manufacturing unit and carry out all product meeting below one roof. Others contract out to dozens and even a whole lot of factories world wide to make their merchandise.

The chart beneath exhibits the share of manufacturers that depend on factories in every area.

Unsurprisingly, Asia has the best focus of backpack manufacturing by far, with 82.9% of manufacturers utilizing manufacturing amenities in Asian international locations. China, Vietnam, and the Philippines account for almost all of backpack manufacturing in Asia.

28% of manufacturers have some manufacturing in america, whereas solely 9.8% manufacture solely within the US. For a lot of of those manufacturers (like GORUCK and Hyperlite Mountain Gear), “made within the USA” is one in every of their main advertising claims.