Africa’s #1 tremendous messaging app ayoba formally surpasses the 30 million month-to-month person mark. This exceptional achievement is a testomony to the app’s quickly rising reputation, significantly in Nigeria, Ghana and Côte d’Ivoire.
Along with this nice milestone, Ayoba additionally efficiently broadens its person base into new markets together with Kenya and Tanzania which has contributed considerably towards its progress.
The app owned by MTN is a free prompt messaging app, that permits for a safe alternate of textual content messages, voice messages, movies, pictures, audio, and different information with any of their is gaining unimaginable reputation. Household-friendly localised content material can also be accessible on the app by means of curated channels aimed toward entertaining, educating and empowering communities. A number of video games are additionally accessible on the platform.
MTN’s Group Chief Working Officer says, “ayoba’s progress displays their dedication to delivering worthwhile, user-focused companies. This achievement is a big step in our ongoing journey to deepen connectivity and digital inclusion throughout Africa and signifies the belief and reliance customers have positioned in ayoba as a platform that enriches their day by day lives.”
This yr, ayoba targeted on enhancing communication and content material options. They’ve been effectively obtained, as evidenced by a notable improve in music streaming, messaging, and total person retention. Card Views within the channels vertical have soared, with customers viewing over 200M playing cards this yr alone.
The app’s new ‘Discover’ touchdown web page is now stay throughout all key markets, streamlining content material discovery and person entry to related, trending content material. The app additionally continues to advance its built-in ecosystem growth strategy revolving across the MicroApps vertical. This quarters they launched a key initiative in Nigeria, the ayoba SME Accelerator program.
This system is particularly designed to digitise, empower, and speed up the expansion of SMEs, and goals to foster innovation, improve competitiveness, drive progress, and create sustainable employment alternatives.
One other impactful program led by ayoba is its e-Monitor Portfolio managed on the Resolution Area on the College of Cape City. This system – a two-phase early-stage enterprise acceleration and capacity-building program designed for high-impact entrepreneurs in South Africa and past, has lately welcomed an extra 15 high-impact startups to the portfolio.
