Alaska Airways is increasing within the Peach State.
The Seattle-based service introduced Monday that it’s including a brand new every day route from San Diego Worldwide Airport (SAN) to Hartsfield-Jackson Atlanta Worldwide Airport (ATL) that begins flying Could 16, 2024.
With the brand new route, Atlanta turns into Alaska’s thirty seventh vacation spot out of San Diego.
Alaska’s newest enlargement into Atlanta — which additionally occurs to be Delta Air Traces’ largest hub — comes after the service launched a brand new standing match provide; the provide goals to entice loyal Delta flyers into Alaska’s frequent flyer program after Delta enacted some controversial modifications to its program. Alaska presently solely flies to Atlanta from its Seattle hub.
Till Oct. 31, Alaska is permitting SkyMiles Medallion members to match inside the Mileage Plan program, which additionally contains matches into Alaska’s top-tier MVP Gold 100K standing. This tier has in any other case been traditionally tough to achieve by means of a standing match.
Delta lately overhauled its SkyMiles program, now permitting prospects to earn miles and Medallion standing by means of how a lot cash they spend relatively than contemplating the quantity of miles flown. The modifications unleashed a firestorm on social media, with many decrying the brand new loyalty program and a few even saying they’re going to not fly with Delta. Ever because the modifications, competitor airways have been attempting to courtroom Delta flyers.
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JetBlue on Tuesday launched the same standing match provide for Delta loyalists.
Kirsten Amrine, Alaska’s vice chairman of income administration and community planning, mentioned in an announcement that the service wished so as to add the every day route as a result of San Diego and Atlanta are each in style leisure and enterprise locations.
“We’re excited to attach the cities, particularly since Atlanta is our largest unserved transcontinental market from San Diego,” Amrine mentioned.
Kimberly Becker, San Diego County Regional Airport Authority’s president and CEO, lauded the brand new route.
“This new nonstop service to Atlanta provides Southern Californians direct entry to Georgia’s capital and key financial heart, whereas offering easy accessibility for Georgians to the heat and fantastic thing about San Diego,” Becker mentioned in an announcement.
