In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally received a uncommon probability to speak with the senior vice chairman of {hardware} applied sciences, Johny Srouji, and Apple’s senior vice chairman of {hardware} engineering, John Ternus, in regards to the firm’s push into the complicated enterprise of customized semiconductor growth, which can be being pursued by Amazon, Google, Microsoft and Tesla.
Not like conventional chipmakers reminiscent of Nvidia and Intel, Apple shouldn’t be making silicon for different firms.
“As a result of we’re not likely promoting chips exterior, we concentrate on the product,” Johny Srouji mentioned. “That provides us freedom to optimize, and the scalable structure lets us reuse items between totally different merchandise.”
Watch the total interview to listen to the executives talk about AI, its newest A17 Professional chip, working with manufacturing accomplice Taiwan Semiconductor Manufacturing Firm and extra.
