Apple introduced the Imaginative and prescient Professional headset at its annual Worldwide Builders Convention in 2023.
Josh Edelson | AFP | Getty Photographs
Apple’s Imaginative and prescient Professional will launch within the U.S. on Feb. 2, the corporate stated in a press launch Monday, with preorders starting Jan. 19.
Preorders will open at 5 p.m. Pacific Time on Jan. 19, in accordance with the Imaginative and prescient Professional’s product web page.
The corporate additionally stated that prescription lens inserts for the Imaginative and prescient Professional would price $149, and that the headset would have 256 GB of storage.
Apple shares rose three-quarters of a % throughout premarket buying and selling Monday.
The $3,500 headset is Apple’s reply to Meta’s Quest headsets and has reportedly been in growth for years. Apple introduced the product at its Worldwide Builders Convention in 2023.
“The period of spatial computing has arrived,” Apple CEO Tim Prepare dinner stated in Monday’s launch. The headset is powered by Apple’s M2 chip, the identical one utilized in its computer systems.
The Imaginative and prescient Professional is Apple’s first new product class for the reason that Apple Watch launched in 2015. Analysts and specialists don’t anticipate the headset to drive vital income initially. UBS, for instance, anticipates Imaginative and prescient Professional income might be round $1.4 billion, a “comparatively immaterial” quantity.
Many firms have made a digital actuality push previously, however up to now, these efforts have not led to widespread adoption for customers or enterprise clients.
The Imaginative and prescient Professional boasts a brand new working system, dubbed VisionOS, alongside an enter system that enables clients to make use of their eyes, palms and voice to manage the headset. Apple says that a number of productiveness and creativity apps will work with Imaginative and prescient Professional, together with Microsoft’s Workplace suite and Salesforce’s Slack.
With the brand new headset, Apple goals to vary how customers expertise gaming and video content material. Customers will be capable to watch video from Apple TV+ and quite a few different platforms on a digital actuality display screen “that feels 100 ft huge,” the corporate wrote within the launch.
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