Google helps African SMBs embrace ecommerce

New digital advertising and e-commerce certificates
In partnership with the well-known open on-line course supplier Coursera, we’ve designed an internet skilled certificates course in digital advertising and e-commerce for small and medium-sized companies (SMEs) and have made out there 1,000 scholarships to Africans who want to enroll. The certificates program is the newest in a sequence of efforts focused at getting ready members for entry jobs.Discover out extra at g.co/develop/ecommercecertificate

New Native Alternative Finder device
To assist native companies be extra discoverable on Google Search, we created the Native Alternative Finder device, which analyzes a Google Enterprise Profile and makes customized suggestions to enterprise homeowners on easy methods to improve the best way their enterprise profile seems to shoppers once they use Google Search. Discover out extra at g.co/lof/ssa

For the SMBs that may make the most of it, this ecommerce explosion represents a major alternative. As a examine by McKinsey factors out, it not solely permits SMBs to transcend the bounds of brick and mortar shops but in addition to succeed in new markets extra effectively.

As thrilling because it’s been to witness the expansion in African ecommerce over the previous couple of years, it’s much more thrilling to consider how way more room for development there nonetheless is.

We’re excited to be on this journey, and to be offering assist to enterprise homeowners on the continent.

By Mojolaoluwa Aderemi-Makinde, Regional Head Model and Repute, Africa – Google