Safaricom unveiled Safaricom Hook, a brand new platform devoted to empowering the youth by way of know-how. With a deal with know-how, profession, and tradition, it goals to assist Gen Z aspirations and improve their lives by offering customized choices that make the most of Safaricom’s in depth cell community.
CEO Peter Ndegwa acknowledged, “Safaricom Hook goals to be a platform for younger Kenyans to search out inspiration, alternatives, and a way of belonging in an ever-changing world. We wish to set up a long-lasting reference to this distinctive technology.”
Safaricom Hook facilitates Gen Z’s on-line potential by providing smartphone entry, revolutionary packages like Make Your Personal Bundle, and loyalty rewards. Within the Tech section, Safaricom focuses on digital expertise, with initiatives such because the Digital Expertise Programme and partnerships with organizations just like the Energy Be taught Mission. The Profession section prepares youth for each typical and unconventional careers, collaborating with Meta, Wowzi, and Brighter Monday.
The Tradition part helps Gen Z’s passions, together with sports activities by way of Safaricom Chapa Dimba, content material creation through Baze, and Style, partnering with Artfit. Safaricom Hook additionally encourages a financial savings tradition by leveraging M-PESA Go and the Mali wealth administration platform.
