Solely 4 actors will stroll away from Sunday’s Academy Awards with an Oscar statuette, however all 20 nominees will get to take pleasure in a six-figure prize.
For the twenty second yr working, LA-based advertising firm Distinctive Property is distributing its jam-packed “All people Wins” reward baggage to the women and men acknowledged within the Oscars’ prime classes.
This yr’s bag — which isn’t affiliated with the Academy — is valued at roughly $180,000, in keeping with paperwork reviewed by CNBC Make It. It’s full of greater than 50 presents starting from a $15 Rubik’s dice to an invite to take pleasure in a $50,000 keep at a Swiss ski chalet.
Certainly, calling it a “reward bag” could be a little bit of an understatement.
“It not often ever matches right into a single suitcase. Now we have a bit of Olympia baggage that is the largest rolling duffel bag they make,” Distinctive Property founder Lash Fary tells Make It. “After which it often spills over into these eco pleasant tote baggage.”
Some nominees have their baggage delivered to their properties, whereas others present their resort info to Distinctive Property in order that their baggage could be ready to journey with them after the ceremony.
Although Distinctive Property tries to ship the baggage in individual whereas the celebs are in Hollywood, they’ve shipped them prior to now. The postage alone for a bundle of that dimension and weight can value as a lot as $850.
However for Fary, whose reward bag has come to symbolize the top of awards season virtually as a lot because the Oscars have, it is a worthwhile expense.
“That is the top of the street for them,” he says. “They lastly have a second to take a seat down and undergo these enjoyable baggage and benefit from the spoils of their success.”
What’s contained in the 2024 ‘All people Wins’ reward bag?
The priciest reward on this yr’s bag is a three-night keep at Chalet Zermatt Peak, the reigning winner of the “Finest Ski Chalet” from the World’s Ski Awards. Nominees who redeem the $50,000 invitation can have non-public use of your entire chalet for themselves and as much as 9 company.
The six-floor chalet boasts floor-to-ceiling home windows with views of the Matterhorn, a spa, in-house therapeutic massage therapist and celestial observatory roof. Visitors will dine on multi-course dinners ready by a gourmand chef, have entry to a fully-stocked wine cellar in addition to a chauffeured automobile out there 24 hours a day.
Recipients may also obtain an invite for a seven-day keep at Southern California’s Golden Door spa. The wellness retreat is valued at $24,000 and presents day by day massages, farm-to-table meals, non-public mountain climbing trails and mindfulness and wellness courses.
However there’s extra than simply invites to luxurious retreats within the All people Wins bag. These are only a few of the handfuls of things included within the All people Wins bag:
- A conveyable Schwank Grill able to heating as much as 1500 levels. The grill, which options overhead burners that use infrared expertise, retails for $1,350.
- A $335 bag “handmade by grasp artisans” from Canada-based Elboque.
- A pink gentle sleep remedy machine from Helight which options “a scientifically engineered, 28-minute patented protocol that mirrors the pure cycle of lgiht on the finish of the day.” Every hockey puck-sized machine retails for $139.
- Additionally included on this yr’s official Grammy reward bag, Oscar nominees are supplied a $25,000 stay present from mentalist Carl Christman which “combines magic, thoughts studying, hypnosis and comedy.”
- A retro-themed fiftieth anniversary Rubik’s Dice that includes the puzzle’s unique emblem and coloration scheme. It sells for $15.
- A five-piece luxurious reward set from Miage skincare valued at $515.
- A $10,000 micro needling remedy from Cynosure “designed to tighten and revitalize” pores and skin and “decrease the widespread indicators of getting older or scale back blemishes.”
Who’s getting this yr’s swag bag?
The six-figure reward bag is reserved solely for the nominees within the appearing and directing classes. Oscars host Jimmy Kimmel may also take residence an All people Wins bag for the fourth time.
These are the 26 recipients of this yr’s reward bag:
- Host: Jimmy Kimmel
- Finest Director nominees: Justine Triet, Martin Scorcese, Christopher Nolan, Yorgos Lanthimos, Jonathan Glazer
- Finest Actor nominees: Bradley Cooper, Colman Domingo, Paul Giamatti, Cillian Murphy, Jeffrey Wright
- Finest Actress nominees: Annette Bening, Lily Gladstone, Sandra Hüller, Carey Mulligan, Emma Stone
- Finest Supporting Actor nominees: Sterling Okay. Brown, Robert De Niro, Robert Downey Jr., Ryan Gosling, Mark Ruffalo
- Finest Supporting Actress nominees: Emily Blunt, Danielle Brooks, America Ferrera, Jodie Foster, Da’Vine Pleasure Randolph
And whereas there are solely as many baggage as there are nominees, Fary says he is hoping to get one to “Barbie” director Greta Gerwig who did not obtain a Finest Director nomination for the highest-grossing movie of the yr.
“Sometimes there’s one nominee every year who does not settle for for no matter motive,” he says. “If there may be one out there, I’ll be sure Greta will get one.”
What about taxes?
Although the All people Wins bag has an eye-popping most worth, there’s solely roughly $10,000 price of products contained within the bag itself. That worth counts as taxable revenue, in keeping with the IRS.
The whole lot else, akin to invites to go on luxurious holidays, will solely incur a tax penalty if the recipients redeem them. For instance, if they do not take the journey to the ski chalet, the invitation has a worth of $0. In the event that they do determine to go, they will must pay taxes on the worth of the journey.
“It is often one or two individuals a yr who make a journey,” Fary says. “It is dependent upon whether or not or not it really works with their taking pictures schedule and all that form of stuff. A number of stars must align.”
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